Twitter’s Copycat Syndrome

We have seen a rash of recent changes to Twitter making it appear to most users more like Facebook. With it’s large cover image and pinned posts, it seems that Twitter is beginning to lose its separate identity in the race to commodify its users for the benefit of its main source of income – advertisers.

Twitter 8-bit

Today, we heard about even more impending changes, that will make Twitter as we know it no longer.

With major changes and additions to the Timeline feature we have come to know and love of Twitter, combined with additional content creation tools, it begs the question – Is Twitter just like the other guys, or is there hope that it will retain is separate identity?

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Social Media and Your Dream Job.

"Dream job" by ~hro

Use social media to aim for the stars – image: http://bit.ly/18CZQ43

We spend so much time on social networking sites, but have you used them as tools in the search for your dream job? Here are four tips to get those connections working towards your dream job.

1. Facebook.

Facebook logoMany businesses have referral systems for staffing, meaning existing staff know about openings before jobs are advertised. Letting your Facebook friends know you’re searching for a new job is one of the best ways to score an interview. With almost 40% of new US hires coming from staff referrals, you need to work those friends lists.

2. LinkedIn.

LinkedIn logoLinkedIn is “the world’s largest professional network,” yet many fail to keep their details current. A study by the annual ASX200 Social Media Report, social recruiting is on the rise in Australia, and LinkedIn is the number one site for checking applicants. Make sure you keep your profile fresh and your contact details current.

3. Pinterest.

Pinterest logoIf you’re a creative, you need to be using Pinterest as a portfolio. It isn’t just for cooking and crafts. Creatives in all fields are using Pinterest to showcase their work and funnel traffic back into their websites. Make sure to use appropriate tagging and keep any work you say is your work separate from that of other people.

4. Twitter.

Twitter logoIf you’re in marketing or communications, you should be on Twitter. Short “tweets” show that you get your meaning across quickly. Make your interactions meaningful, or they’ll be lost in the feed. Applying for a position? Follow the company and the executives. It’s the best way of finding out what’s new with the business and preparing for the interview.

Do you have any tips for using social media in the search for a dream job? Share your ideas with others in the comments below.

References:

Facebook.com (2013). http://www.facebook.com/

Jobvite.com. (2013). Recruiting Data Employment Statistics. http://recruiting.jobvite.com/resources/recruiting-data-employment-statistics-by-jobvite-index/

Linkedin.com. (2013). http://www.linkedin.com/

Linkedin.com, (2013). What is LinkedIn? http://www.linkedin.com/static?key=what_is_linkedin

Pinterest.com. (2013). http://pinterest.com/

Smith, Paul. (2013). LinkedIn tops Australian corporate social media, but YouTube on the Rise. http://www.afr.com/p/technology/linkedin_tops_australian_corporate_6zA5xqSFcMhu2zYTXccr3H

Twitter.com. (2013). http://www.twitter.com/

Twitter.com. (2013). Twitter Help Center. https://support.twitter.com/articles/166337-the-twitter-glossary#t

Walbridge, Andrew. (2013). Design Ideas. http://pinterest.com/awalbridge/design-ideas/