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Use social media to aim for the stars – image: http://bit.ly/18CZQ43

We spend so much time on social networking sites, but have you used them as tools in the search for your dream job? Here are four tips to get those connections working towards your dream job.

1. Facebook.

Many businesses have referral systems for staffing, meaning existing staff know about openings before jobs are advertised. Letting your Facebook friends know you’re searching for a new job is one of the best ways to score an interview. With almost 40% of new US hires coming from staff referrals, you need to work those friends lists.

2. LinkedIn.

LinkedIn is “the world’s largest professional network,” yet many fail to keep their details current. A study by the annual ASX200 Social Media Report, social recruiting is on the rise in Australia, and LinkedIn is the number one site for checking applicants. Make sure you keep your profile fresh and your contact details current.

3. Pinterest.

If you’re a creative, you need to be using Pinterest as a portfolio. It isn’t just for cooking and crafts. Creatives in all fields are using Pinterest to showcase their work and funnel traffic back into their websites. Make sure to use appropriate tagging and keep any work you say is your work separate from that of other people.

4. Twitter.

If you’re in marketing or communications, you should be on Twitter. Short “tweets” show that you get your meaning across quickly. Make your interactions meaningful, or they’ll be lost in the feed. Applying for a position? Follow the company and the executives. It’s the best way of finding out what’s new with the business and preparing for the interview.