Tag Archives: marketing

The 2025 Social Media Planner

As a former professional social media manager, and someone who advises small businesses and creatives, I’m always looking for tools that make planning content faster and easier for folks who are already so busy.

I am a loud fan of breaking the work into blocks of time, focussing on one specific task, like either cadence planning of post types, or writing the posts for the week or month ahead. Batch processing like this makes the time you spend planning your content more efficient, and means you spend less time scratching your head looking for things to post.

This is where the Social Media Planner comes in.

Offering a yearly event overview and a month at a glance, this spreadsheet offers a simple way to batch process your social media content planning, while still giving you space to get down to the post level for use with either native posting or scheduling tools like Buffer.

So, if you’ve struggled with planning out your content, download it today and, if it works for you, might I suggest buying me a Ko-fi?

Download the Social Media Planner today!
Buy me a Kofi!

AIMIA 2016 Digital Industry Salaries Report

The Digital Industry Association of Australia recently released the findings of its 2016 investigation into the digital industries and salaries.

Initially, I was interested to read the report as I was on the hunt for a new role and wanted to make sure that my expectations, in regards to remuneration and a couple of other factors, were on track for my industry.

There are a number of interesting figures highlighted by this report. The statistics found by this report for those working in the social media and marketing areas is in line with the findings in last year’s Australian Community Manager’s Survey conducted by Quiip, swarm community management conference, and Dialogue Consulting.

Also of note is how out of step the salaries for those in the executive branch of the industry are, when compared with professionals across the spectrum of roles included.

At $200,000, the median salary of Senior Digital Executives is markedly higher than that of the second most highly paid digital professionals .

At $200,000, the median salary of Senior Digital Executives is markedly higher than that of the
second most highly paid digital professionals (eCommerce: $120,000).

What I would like to see is a report comparing expectations of those looking to enter the digital industries to the realities of working in the field. I’m talking points like salary (obviously a large factor), hours worked in the office, hours worked outside of office hours, unpaid work hours (come on, we all know it happens), and job satisfaction. I think these are all important factors to consider when looking to enter a new job, but are of especial interest to those who are new to the workforce in general.