AIMIA 2016 Digital Industry Salaries Report

The Digital Industry Association of Australia recently released the findings of its 2016 investigation into the digital industries and salaries.

Initially, I was interested to read the report as I was on the hunt for a new role and wanted to make sure that my expectations, in regards to remuneration and a couple of other factors, were on track for my industry.

There are a number of interesting figures highlighted by this report. The statistics found by this report for those working in the social media and marketing areas is in line with the findings in last year’s Australian Community Manager’s Survey conducted by Quiip, swarm community management conference, and Dialogue Consulting.

Also of note is how out of step the salaries for those in the executive branch of the industry are, when compared with professionals across the spectrum of roles included.

At $200,000, the median salary of Senior Digital Executives is markedly higher than that of the second most highly paid digital professionals .

At $200,000, the median salary of Senior Digital Executives is markedly higher than that of the
second most highly paid digital professionals (eCommerce: $120,000).

What I would like to see is a report comparing expectations of those looking to enter the digital industries to the realities of working in the field. I’m talking points like salary (obviously a large factor), hours worked in the office, hours worked outside of office hours, unpaid work hours (come on, we all know it happens), and job satisfaction. I think these are all important factors to consider when looking to enter a new job, but are of especial interest to those who are new to the workforce in general.

Australian Community Managers Survey 2015

Numbers make me happy. Numbers about groups of people make me especially happy. Numbers about groups of people that include me? Even better!

That’s why the results of the benchmark 2015 Australian Community Managers Survey was of particular interest to me.

I think some people underestimate the power that community management has over a brand's identity in this increasingly digital and social world.

The survey was commissioned by Dialogue Consulting, SWARM community management conference co-founder Venessa Paech and Quiip, Australia’s leading social media and online community management company, to investigate the state of the professional online community management sector and its practitioners who build, manage and support online communities. The results delivered in spades.

It has revealed a highly educated work force under pressure, with four in 10 earning less than the national average despite long working hours that sees half working more than a five day week. But, beyond that, it also highlighted a number of issues needing resolution:

  • Approximately 40% of  survey respondents earned less than the national average.

  • 43% of respondents are working more than five days a week,. Almost one in 10 (30 of 262 respondents) work seven days a week, with three in four (77%) work more than an eight-hour day.

  • Despite the 24/7 nature of social media and online communities, less than one in five respondents said their organisation provided around the clock monitoring. Eight in 10 (82%) said their organisation conducted moderation within business hours, with at least some out of hours.

  • While almost all organisations collected metrics around their communities, four in 10 respondents said only some of their communities had a defined purpose – and one-third of those that had a purpose had no formal strategy in place.

So, why does this matter to me? Why am I writing about it? Well, for starters, it shows that there is a lack of understanding in this field. Organisations are realising the need to hire community and social media professionals to help support their brands, but lack the knowledge to harness, utilise and support this highly educated and, to be perfectly frank, freaking awesome group of professionals. It’s just another case of something shiny and new being brought on board without a clear plan for optimising the workforce.

If you’d like to obtain a copy of the report for yourself, you can do so at the ACM website.

Facebook = Internet… or does it?

Michael Wolf, of Activate fame, said recently that Facebook wants to be the internet. He was, of course, referring to a deal between the social media giant and Oculus VR. The question is: How is it going to achieve it?

Img credit: Rishi Bandopadhay on Flickr.com

Img credit: Rishi Bandopadhay on Flickr.com

The internet, and by extension the web, has become central to our day-to-day existence. We use it to communicate with our friends, family and colleagues. We use it to access information that might otherwise elude us. It’s the first thing we think to turn to when it comes to the ever-present question, “What will I make for dinner?” In fact, with the Internet of Things invading our appliances, the day is not too far away that we see the Internet becoming the single most integral element in our everyday life outside of air, food and water.

Facebook sees itself at the centre of this brave new world. Its active hunting and acquisition of smaller companies offering something it wants is just one part of the strategy to offer everything online in just one place.

The Facebook wall has taken over what websites like LiveJournal and MySpace once offered, with Facebook Messenger giving us what Skype can. It’s not creating new opportunities, but more an act of integrating existing offerings and sticking a shiny new Facebook blue badge on it. Games can even be played in Messenger as well! Where will it end?

In Australia, you can now have your memorial online with Facebook. Not even your end will mean an end to your social media presence.

All this plugging in to your general life has left some people concerned.

Some critics of Facebook’s Internet.org say that attempts to provide free internet access to emerging markets by the world’s largest social media platform threatens “…freedom of expression, equality of opportunity, security, privacy and innovation.

Long time readers of this blog and my Twitter feed will know that I am a believer in keeping the net neutral (amongst other things). Now, I’m not saying that Facebook is evil. There are plenty of other people who have written on that subject. All I’m saying is that, as with any form of technology, there are things to be considered when you’re delving into the realm of social media.

All Quiet on the Western Front.

It’s been a while. I thought once my Honours dissertation was submitted I would have more time for blogging and getting back into my writing. Oh goodness me, how wrong was I?

Since my last post I have received my Honours marks (passed! Thank goodness!), spent a great festive season with my family and friends, signed up for and started a website development diploma (no rest for the wicked) and had a passing in the family. Oh. And moved across the country to Melbourne, Victoria!

Not bad for only a few weeks.

Melbourne Train Station

There are less than three weeks until the school year begins again. In that time, I have to find a place of my own to live (currently staying with friends), get all the necessary school gear for the Monkey, and start building a new life again. It’s not an insurmountable set of tasks, but it does leave me wondering if I have contracted an illness that forces me to tackle the Herculean workload sometimes. Oh well. This too shall come to pass.

I have also received an invitation to graduate, and have elected to attend my graduation ceremony. Of course, it would be in the middle of the week, and there’s no Melbourne venue that I can attend. So, it looks like I’ll be flying back over to Perth in February for a week of catch-ups, graduation ceremonies and reminding myself what my partner looks like. I think that is what is making this the hardest move I have made yet: the missing him. Still, it’s not forever, and we are maintaining as much daily contact and communications as possible. That’s making it a little easier to cope with.

Oh, if you would like to help me achieve my dream of walking across the stage for my graduation ceremony, I’ve set up a Pozible campaign. The cost of flights is a little prohibitive at the moment, so every little bit helps, even if it’s just a share.:)

Twitter’s Copycat Syndrome

We have seen a rash of recent changes to Twitter making it appear to most users more like Facebook. With it’s large cover image and pinned posts, it seems that Twitter is beginning to lose its separate identity in the race to commodify its users for the benefit of its main source of income – advertisers.

Twitter 8-bit

Today, we heard about even more impending changes, that will make Twitter as we know it no longer.

With major changes and additions to the Timeline feature we have come to know and love of Twitter, combined with additional content creation tools, it begs the question – Is Twitter just like the other guys, or is there hope that it will retain is separate identity?

The fifth of November

Remember. Remember.

“Allow me first to apologise for this interruption.  I do, like many of you, appreciate the comforts of the everyday routine, the security of the familiar, the tranquility of repetition.  I enjoy them as much as any bloke.  But in the spirit of commemoration – whereby those important events of the past, usually associated with someone’s death or the end of some awful bloody struggle, are celebrated with a nice holiday – I thought we could mark this November the fifth, a day that is sadly no longer remembered, by taking some time out of our daily lives to sit down and have a little chat.

“There are, of course, those who do not want us to speak.  I suspect even now orders are being shouted into telephones and men with guns will soon be on their way.  Why?  Because while the truncheon may be used in lieu of conversation, words will always retain their power.  Words offer the means to meaning and for those who will listen, the enunciation of truth. And the truth is, there is something terribly wrong with this country, isn’t there?

Cruelty and injusticeintolerance and oppression.  And where once you had the freedom to object, to think and speak as you saw fit, you now have sensors and systems of surveillance, coercing your conformity and soliciting your submission.  How did this happen?  Who’s to blame?  Well certainly there are those who are more responsible than others, and they will be held accountable.  But again, truth be told…if you’re looking for the guilty, you need only look into a mirror.

shattered mirror

“I know why you did it.  I know you were afraid.  Who wouldn’t be?  WarTerrorDisease.  There were a myriad of problems which conspired to corrupt your reason and rob you of your common sense.  Fear got the best of you and in your panic, you turned to the now High Chancellor Adam Sutler.  He promised you order.  He promised you peace.  And all he demanded in return was your silent, obedient consent.

“Last night, I sought to end that silence. Last night, I destroyed the Old Bailey to remind this country of what it has forgotten.  More than four hundred years ago, a great citizen wished to embed the fifth of November forever in our memory.  His hope was to remind the world that fairness, justice and freedom are more than words – they are perspectives. So if you’ve seen nothing, if the crimes of this government remain unknown to you, then I would suggest that you allow the fifth of November to pass unmarked.  But if you see what I see, if you feel as I feel, and if you would seek as I seek…then I ask you to stand beside me, one year from tonight, outside the gates of Parliament.  And together, we shall give them a fifth of November that shall never, ever, be forgot!”

More than just words from a graphic novel turned into a movie.

(text credit: Warner Bros. Pictures)

The end of one road

For better or worse, my Honours thesis has been handed in.

I collected my certificate of Graduation for Bachelor of Arts (Internet Communications) from the Curtin University graduations office this afternoon.

BA (Internet Communications)

Not bad going for someone who signed up for her first university unit “just to see what it’s like” just over 3 years ago.

Not bad going for someone who thought she’d try this uni thing to see if she had what it took to get a magical piece of paper.

Not bad going for someone who didn’t finish Year 12 either of the times she started it.

Thesis

24 undergraduate units.

2 Honours units and one dissertation.

58 spiral bound pages.

 

And, I hope, one walk across a stage in February, a smile, a handshake, and a magical piece of paper with the word “Honours” on it.