What I learned by gatecrashing another workplace

Let me start by saying that the title of this piece is a little misguiding.

*cough cough* 136 zombie kills. Just saying.

*cough cough* 136 zombie kills. Just saying.

It wasn’t a real gatecrash in the true sense of the term.
More like an invitation extended on which I acted.
Alright, I was an invited guest.
But it made a really good title.

I recently returned from a trip to Melbourne, during which I covered the swarm conference (it’s my annual national-scale giving back to the community project) through live tweets and blog posts of the two days it ran. It is always an eye-opener and an educational experience, sharing the room with so many amazing minds in the community and social media management arena. If you missed my work, or if you want to learn more about the only annual Australian conference for Online Community and Social Media Managers, you can check them out here.

I also took some time off to just enjoy the sight and sounds of Melbourne. I had the chance to catch up and hang out with my very good friend, Venessa Paech. If you don’t know this amazing lady, then you’re missing out. She is a wealth of knowledge concerning community management and a constant source of awesomeness.

Venessa is Senior Manager for Community & Content Strategy with REA Group, and I was invited to pop into the office to catch up with her and the crew after swarm. What I learn was very valuable indeed.

Lessons I learned at REA Group.

1) Work hard, but make time for play.
While many workplaces pay lip service to facilitating the work/life balance of their employees, few really offer ways in which to truly help. Even fewer employees seem willing to accept such offers. Whether it’s not wanting to appear unable to cope, or if it’s a lack of willingness to let their guard down, employees are not striking a true balance in their life and employment. REA Group has made some great moves to endorsing and encouraging fun in the workplace, with an emphasis on helping their employees strike their own sense of balance. Whether it’s taking time out to sit on the couches in breakout areas and play Guitar Hero, or if it’s grabbing the Oculus Rift gear to thwart zombies, these guys have really taken the “Balance in all things” phrase to heart. They even hold classes in the office for Zumba and subsidise gym memberships, showing that healthy choices are all part of striking the balance employees need and want in their lives.

2) “Hot-desk” isn’t a dirty word.
Sure, there are some roles in which you simply can’t have a different desk every day. sometimes, you really do need your own place and for that place to be always yours. When possible, and properly implemented, hot-desking can prove to facilitate employee productivity. It can stop the silo-ing effect of nesting, and helps teams to find a place that works for them and their particular efforts. It also means that if that person who insists on clicking their pen ad nauseum (or any other really annoying habit that you simply can’t stand) isn’t so offended when you simply up and shift to a new position.

3) Employee health IS an employer’s concern.
We often forget that, unless properly managed, one of the cons to increased work hours is a decline in employee health. With office hours on a general increasing trend, it falls to the individual AND their employer to ensure that health, physical and mental, is protected. Walking meetings, standing desks, opportunities to move around, offering exercise incentives, allowing regular breaks, ensuring good office ergonomics and allowing flexibility in work conditions are all ways in which employers can genuinely assist their employees in finding their own ways to ensure good health.

4) Your workplace is a community.
We spend so much of our time at work, but often forget that the people we work with are people too – people with feelings and families and a set of ethics and values. For that reason, your workplace is a community of people, each bringing valuable societal information to share. The moment you start looking at your colleagues in this way, work becomes less of a place to hack away at tasks, and more a place of collaboration and communal problem-solving that makes everyone feel good about the work they are doing.

5) Helping people is good.
REA Group holds regular Hackathons. These Hack Days are a chance for people to pitch ideas they want to work on, for customers, or as a way of giving back to their community outside of work. Whether it’s setting up a national volunteer database, or helping homeless people find a safe place to sleep, allowing employees to work on tasks that benefit someone outside of the workplace not only provides exposure for your company, but also shows that you recognise your place of privilege without society and are wiling to use that position for the greater good.

REA Group is a huge crew, but these lessons aren’t only for big organisations. They work and have meaning on smaller scales too.

And every work place should have zombie-smiting sessions.

Book Review – “Buzzing Communities” by Richard Millington.

Disclaimer: This book was included as an addition to the attendee bags for the swarm conference held during September in Sydney, which I was the blogger for. I was not paid to review this book, and have decided to do so to spread knowledge about it under no reciprocal agreement.

 

"Buzzing Communities" by Rich Millington

“Buzzing Communities” by Rich Millington

This book is subtitled “How to build Bigger, Better, and More Active Online Communities” and boy does it teach that.

Having heard Rich speak at the swarm conference a few weeks ago, I was pretty excited when I finally got a chance to read this book. Since returning to Perth from Sydney, I have started a new full time position, as well as continuing my study, so “free time” is a mythical unicorn that frolics in pastures unknown to me at the moment. I tried to make a start of it on the plane home, but sleep was apparently more important as far as my brain and eyes were concerned.

Rich is the founder of the company Feverbee and The Pillar Summit. They run courses for professionals teaching community managers best practices for their groups. Should I get a few moments to take a better look into it, I would like to attend one. Oh free time, you special luxury you. ahem, but I digress.

This book is split up into clear sections, starting with how to manage your community, and what you need to know about your members. Within each of these sections are very straight forward chapters that describe in moderate detail the elements a community manager needs to understand in order to really get a community moving and building. There is also a good amount of information on how to properly sell the idea of building a community to higher management.

Perhaps the best section, from my view point at least, is how to really measure the return on investment for your community. We sometimes gets blinded by the warm fuzzies of community building and management that we forget that there’s only really worth and value to a company if you can show, on a chart or graph, what the community is giving back to the business. Rich manages to clear away the warm fuzzies, without hurting anyone’s feelings, and get down to the nitty gritty of it all.

He also does a great job of helping community managers define what success looks like. After all, if you don’t know what success looks like to you, or your management team, how are you going to know when you’ve achieved it?

He also includes a couple of great appendices at the end of the book. There is one describing some great online communities to go and have a look at, as examples of the principles he describes in the book. There is also a recommended reading guide, giving the reader a chance to go and build on what has been learned in his book. I particularly like when instructional books do this because it show a degree of humility on the part of the author, or that they want the reader to get more than what they can just offer them in the book they have penned.

I would recommend this book to community managers of all levels of experience, as well as marketing and PR teams who think they might like to develop a community for their brand. If both sides of the field know what is what when it comes to starting, redesigning or building a community online, then the outcomes can be much clearer and everyone knows where they stand.

 

Rich Millington’s book “Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities” is printed by FeverBee and can be purchased through Amazon.com in paper form or for the Kindle.