DEST400 – Digital Thinking and Creative Intelligence

Assessment 1 – Blog

Week 1 – Blog 1: Introduction to this subject

As an introduction to you and your journey thus far that has led you to want to pursue a career in Design and any clarity you may have on the specific direction you want to head in. Share examples of designers who have inspired you and why you aspire to achieve design outcomes like them.

Week 1 – Blog 2: What is Design Thinking & Creative Intelligence?

Use this week’s readings to help you write about what it means to use Design Thinking and Creative Intelligence in a real-world design scenario. Show examples of outcomes that you believe are results of effective DT and CI processes and write why you feel they fill the criteria.

This Learning Activity forms part of your Blog Assessment total value 30%. Please refer to Assessment Brief 1 for detailed instructions on how to complete this activity.

Week 2 – Blog 1: Start researching for your Case Study.

Begin logging your research and thoughts on how you’re going to tackle the Assessment 3 task.

Week 2 – Blog 2: Tap into your creative inner child.

Using the included resource about the ‘Beat Bugs Headphone Hovercraft’ as a reference point find an everyday item and repurpose it in the most imaginative way you can. Write about your creative journey and include everything from visual association, interpretation and even sensory memory – tap into your creative inner child and design with a sense of fun!

Whilst the final ‘design delivery’ needs to be clear enough to be understood by the reader, it does not need to be a highly finished concept – The supporting written rationale should help convey the outcome.

This Learning Activity forms part of your Blog Assessment total value 30%. Please refer to Assessment Brief 1 for detailed instructions on how to complete this activity.

Week 3 – Blog 1: Thoughts and ideas for your Case Study.

Continue logging your research and thoughts for the Assessment 3 task. Be sure to include ALL thoughts and musings, however ‘out there’ they may seem. Your blog is the perfect place to express all thoughts and ideas around the brief so that when you come to the final delivery you can know that you’ve really covered it thoroughly.

NOTE: Make sure all relevant findings to do with the assessment are under a different tab to the class exercises.

Week 3 – Blog 2: Who is a divergent thinker?

Choose a person who you feel is a great example of a ‘divergent thinker’ and do some research and show evidence to support your claim.

This Learning Activity forms part of your Blog Assessment total value 30%. Please refer to Assessment Brief 1 for detailed instructions on how to complete this activity.

Week 4 – Blog 1: Thoughts and ideas around the brief.

Continue logging your research and thoughts for the Assessment 003 task. Be sure to include ALL thoughts and musings however ‘out there’ they may seem. Your blog is the perfect place to express all thoughts and ideas around the brief so that when you come to the final delivery you can know that you’ve really covered it thoroughly.

NOTE: Make sure all relevant findings to do with the assessment are under a different tab to the class exercises.

Week 4 – Blog 2: Ideation process and principles of Design Thinking

Choose one of the following options and write how you feel the ideation process has allowed for an effective outcome. Had the principles of Design Thinking not been employed to the idea, how may it have been less effective?

A: The Commonwealth Bank logo.

Some points to cover (feel free to add as many more as you feel necessary)

  • What drives the design?
  • What’s it based on?
  • Why would that outcome have been important to the client?
  • Articulate what you feel the journey may have been for the design team behind the logo?

B: This Heinz tomato ketchup press ad.

https://www.ateriet.com/creative-heinz-ketchup-ads-check-out-these-20-great-ones/#!prettyPhoto/2/

Some points to cover (feel free to add as many more as you feel necessary)

  • What drives the design?
  • Why is it effective?
  • Why would that outcome have been important to the client?
  • Articulate what you feel the journey may have been for the design team behind the campaign?

C: Saul Bass’ movie poster for Otto Preminger’s ‘Anatomy of a Murder’.

Some points to cover (feel free to add as many more as you feel necessary)

  • What drives the design?
  • Why is it effective?
  • What is this outcome attempting to get across?
  • Articulate what you feel the journey may have been for the designer?

https://www.ateriet.com/creative-heinz-ketchup-ads-check-out-these-20-great-ones/#!prettyPhoto/2/

Some points to cover (feel free to add as many more as you feel necessary)

  • What drives the design?
  • Why is it effective?
  • Why would that outcome have been important to the client?
  • Articulate what you feel the journey may have been for the design team behind the campaign?

Week 5 – Blog 1: Research and thoughts for your Case Study

Continue logging your research and thoughts for the Assessment 003 task. Be sure to include ALL thoughts and musings however ‘out there’ they may seem. Your blog is the perfect place to express all thoughts and ideas around the brief so that when you come to the final delivery you can know that you’ve really covered it thoroughly.

NOTE: Make sure all relevant findings to do with the assessment are under a different tab to the class exercises.

Week 5 – Blog 2: Marshmallow Tower Project

Complete your own attempt at the MARSHMALLOW TOWER PROJECT.

Use photographic evidence to support your written (500 word) reflection.

This Learning Activity forms part of your Blog Assessment total value 30%. Please refer to Assessment Brief 1 for detailed instructions on how to complete this activity.

Week 6 – Blog 1: Final entry for your Case Study

Show your final entries for the Assessment 003 task as it draws to a close.

NOTE: Make sure all relevant findings to do with the assessment are under a different tab to the class exercises.

Week 6 – Blog 2: Reflection statement

Write a reflection statement articulating the journey you went on over the last 6 weeks.

Cover things like:

  • What did you struggle with?
  • What do you feel your strengths were?
  • What did you actively enjoy?
  • What did you struggle to engage with and why do you feel that was?
  • Do you feel your final submission has been successful? If so, why?
  • Can you pinpoint any areas you know that with more time or experience you could have improved upon?
  • What do you feel you can take away from this class that will serve you in the future?

This Learning Activity forms part of your Blog Assessment total value 30%. Please refer to Assessment Brief 1 for detailed instructions on how to complete this activity.